求房地产英文翻译

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• xiaomi595629661

  房地产市场营销就是指房地产开发经营企业开展的创造性地适应动态变化着的房地产市场的活动，以及由这些活动综合形成的房地产商品、服务和信息从房地产开发经营者流向房地产者的管理过程。而营销手段则是开展综合性的经营活动即整体营销，要求企业既进行外部市场营销，又进行内部市场营销。在外部营销上应尽量把产品策略、定价策略、销渠道策略、促销策略等四大要素在时间与空间上协调一致，实现最佳的营销组合，以达到综合最优的效果。同时企业内部其他部门均应在增进企业整体利益的前提下积极配合营销部门争取顾客，很好的服务于顾客，强化全局营销意识，提高全员营销水平，以实现整体营销。
  中国的房地产营销策划理论与实践尚处于启蒙、摸索阶段，科学有效的营销策划理论体系尚未在房地产业内形成。房地产产品不同于一般的消费品，其物业的不可移动性、价值的高额性、生产周期的长期性、消费需求的层次性和多样性，无不影响着销的成功可能性。由此可见，深入研究房地产营销手段并提出创新对房地产市场未来的发展起着至关重要的意义。
  Real estate marketing is that real estate development and management of enterprises to develop a creative way to dynamic changes in the real estate market activities, and from these activities form the integrated real estate goods, services and information from operators of real estate development flows to the purchase of real estate The management process. And marketing tool is integrated in the operating activities of the overall marketing and business requirements of both external marketing and internal marketing. In the external marketing should be the product strategy, pricing strategy, sales channel strategy, marketing strategy, and so the four elements in time and space on the coordinated to achieve the best marketing mix, to achieve optimal results integrated. At the same time enterprises in other sectors should enhance the overall interests of enterprises under the premise of actively cooperate with the marketing department for customers, good customer service to strengthen the overall marketing awareness, raise the level of full marketing, in order to achieve overall marketing.
  China's real estate marketing planning theory and practice is still in the Enlightenment, groping stage, the scientific theory of effective marketing planning system has not been formed in the real estate industry. Real estate is different from ordinary consumer goods products, the immovable property, the high value of the production cycle of long-term, the level of consumer demand and diversity, all impact on the sales success of the possibility. Clearly, in-depth study of real estate marketing and innovative means for the future development of the real estate market plays a vital significance.

  浏览 407赞 69时间 2023-07-17